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Watchmen: Rebrand, | International Design Awards Winners

Watchmen: Rebrand

UniversitySavannah College of Art and Design

Lead DesignersShannon Sullivan & Owen Shackelford

Design TeamShannon Sullivan, Owen Shackelford

Prize(s)Bronze in Multimedia / Broadcast Design

Project LinkView

Entry Description

This project is a total rebrand of HBO's Watchmen series including a new title sequence, promotional branding toolkit, and sizzle video.

Using paper textures, comic layouts, ink, and the iconic Watchmen yellow, we wanted to use these visual symbols to tackle a rebrand centered around themes of time and identity. This new visual style reflects the new show's content and themes while offering homages to the original comic series.