Ultralife

CompanyTargus
Lead Designer
ClientMark Hayes
Prize(s)2nd Place in Print / Packaging
Entry Description

Our in-house design and packaging teams worked
collaboratively with the Continuum agency to design and
create a “glass case”-type packaging to showcase our
Ultralife accessory products like objet d’art.

We felt strongly that the packaging needed to reflect the
same attributes as the Ultralife accessories themselves:
slim, honest, sophisticated, simple, desired. The
packaging was designed to subtly and beautifully
highlight the products, with minimal obstruction. Being
able to showcase the products’ delicate details—the
design elements and material-- was crucial.

Structurally, the packaging needed to both stand on its
own and hang on a peg. The most obvious design accent
of the Ultralife accessory line is the slanted opening,
which is not only a unique aesthetic but is functional in
attaching the accessory to a travel bag or clothing. We
carried this design element into the hanging mechanism
by incorporating a circle that allows the packaging to
hang, in addition to being a beautiful adornment to the
packaging.

In the end, we believe we stayed true to the original
attributes in creating this aesthetically appealing and
apposite packaging.