Goal: produce the most memorable "Please choose us!" enticement sent to accepted students! We created a board game—101 Things to Do Before You Graduate—complete with a multi-sided green die, custom enamel playing pieces, a hint of whimsy (a LOT of whimsy), custom in-house foil-printed illustrations, a pinch of merch (hat and stickers)—and of course, a "golden acceptance letter" (along with a folder full of fine print materials for the parents.)