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The design concept explores many tribal & African pattern styles and combinations. The goal of this rum design is to create a tactile and visual experience while connecting with a younger audience. The rum naming adds a more playful tone to this packaging.
This spirits packaging design uses an intricate illustration of a giraffe placed on a harmonious gradient background. The color palette starts with beautiful turquoise light greens and grows into dark colors while also using a strong accent, a bold red color. Dark Giraffes Design plays with colors, shadows, patterns & hand-drawn details.
CreativeByDefinition is a Branding & Packaging Design Studio dedicated to Visionary Companies. Our design studio helps brands convey emotions.
The boutique design studio treasures innovation and creativity while using a strong artistic and strategic approach to create bespoke design solutions that convey the unique story of each brand.
https://creativebydefinition.com/
Many awards were achieved in international design and packaging competitions- namely in IDA, A Design Award Competiton, Mobius, Creativity Awards & Davey Awards.