Informatics-lab

An interactive identity for the Informatics-Lab explores the creative approach in design, science, research and outreach. The project aimed at communicating the idea of creativity as a perpetual process that fosters collaboration and insight. The visual identity would reflect the lab as a state-of-the-art open space that promotes collaboration. Dynamic, reflective and evolving, the identity should engage, inspire and represent creativity as a methodology for unrestrained explorations. Every time a new signature is generated, a software randomly reconfigures the typographic logo allowing it to playfully transform the 'i' in the matrix.