The Cube Calendar
“With this beautiful design-calendar, Philip Stroomberg has added an innovative twist to the concept of the tear-off calendar. Not a messy sheaf of paper hanging from a nail on your wall, but a compact object that subtly changes shape in your hands: by tearing off a card each day, you reveal the workings of time.”
Divided into six rows, hundreds of cardboard cards line up, held together as a cube by two binding screws. There’s a card for each day and, every few days, a card with a quote about time – a humorous observation or a philosophical aphorism. “‘What day is it?’ ‘It’s today,’ squeaked Piglet. ‘My favourite day,’ said Pooh.” Or this statement from philosopher Bertrand Russell: ‘The time you enjoy wasting is not wasted time.’
The Cube Calendar comes in a specially designed box that ingeneously folds around the cube. If you lift the lid, the box falls open like origami, leaving the calendar to be picked up.
The Cube Calendar has been designed for the international market. Its simple, yet smart, appearance makes it suitable for all types of environments. Its modern design refers to cultural traditions such as Bauhaus and Het Nieuwe Bouwen and, at the same time, The Cube Calendar design shows a hint of self-deprecation, making it very contemporary Dutch. For you either leave The Cube intact – the 2013 edition is a potential collector’s item – thus allowing the calendar to keep its secrets, or you do what is required and tear off the cards so that, come the 31st of December, there’s nothing left but a unadorned surface.
Philip Stroomberg is an independent graphic designer based in Amsterdam, who started his company in 1997. In his portfolio, the accent is on cultural productions. Stroomberg regularly creates designs for the international promotion of Dutch culture.