AZBcreative was engaged in 2014 to craft an amazing
pop-up experience, the scale of which was as yet unseen
on Australian shores. The mission was to create a venue
for premium dining with sense of permanence and
AZBcreative designed and constructed a two level,
multiple room, semi-permanent dining space and bars
based entirely out of scaffolding. The project was
designed for consumers and lovers of the popular
international TV show MasterChef and foodies alike.
Inspired by Victorian Pavilions, a 20metre by 30metre
marquee shell was transformed into a classical, European
restaurant. The Scaffolding skeleton was perfectly clad in
wall panels and custom made pavilion columns,
complete with architectural mouldings, from skirting,
wainscoting and dado lines.
Unique moments existed in the design such as 33
vintage, milk-glass pendant lights floating over the
dining space from the 11metre high ceiling to multi
filament globe ‘cubedeliers’ above the kitchen. The
interior was further illuminated with panels of clear light
diffusing roof that allowed the external environment,
buildings, views and the starry night sky into the
experience of the diners.
Measuring 12m x 6m the central kitchen witnessed the
creation of over 600 dishes per evening. AZBcreative
brought in 16metres of Carrara marble and raw Oregon
timber to form the dramatic counter, topped with custom
designed powder-coated steel shelves to display fresh
produce, décor elements and hand calligraphied
AZBcreative designed a geometric floor that framed the
kitchen and created a sense of scale and modernity.
The upstairs public bar and private high-tea rooms with
their classic mix of Bentwood chairs, antique baker
lights, leather Chesterfields and Victorian pressed tin,
provided space to unwind after work and observe the
culinary action below.
AZBcreative were inspired by Victorian pavilions, Belle
Epoque Europe and the Golden Age of industrial
architecture, creating a luxurious lofty space.
AZBcreative is a full service creative agency. We pride ourselves on execution with excellence on a vast range of projects, from large installations and events to communication, interior design, shop fitting, marketing campaigns styling and product design. With a talented staff from different creative backgrounds, the team has the depth of experience and passion to handle any challenge.
AZBcreative is about taking a single idea and creating a visual world around it. We utilise the power of art to create unique immersive and long lasting experiences.
AZBcreative has masterminded productions for many of Australia’s hottest media and social events, including the Cleo Bachelor of Year and Harper’s Bazaar Luxury Awards in Australia, the launch of the sporty BMW X3 and overseas, including the outstanding Crystal Ball at the Singapore Grand Prix for 400 guests.
AZBcreative has been honored to work with with a myriad of clients, from Palazzo Versace, Waterford Crystal and The Sydney Theatre Company to Brown-Forman and Lady Gaga.
The AZBcreative team continues to go from strength to strength, working with leading PR, corporate and bespoke clients for everything from international launches to beautiful, tailored weddings and private events. We’re proud to be at the top of our game. When you look at any of our events from the biggest launches to the most intimate occassions, you’ll see it’s the details that really distinguish our work. We love the details!