Story

CompanyGrass Jelly Studio
Lead DesignerMuh Chen
ClientMuh Chen
Project LinkView
Prize(s)2nd Place in Multimedia / Computer-Generated Character
Entry Description

The theme of this song's lyrics is actually started from
expressing the lyricist's messy mood sensed from the
autumn scenery before his eyes. The feeling gradually
becomes cheerful and elastic because he slowly
understands what he yearned for is a peaceful and tranquil
life. After all, life is like a dream. He realized that he should
follow his fate and live a free and unfettered life, rather
than concerning about life burdens and worries.
The theme actually covers a lot of Oriental philosophical
thinking. The first major topic of the thinking is originated
from Tao Yuanming’s Peach Blossom Spring. The land is
also known as the Chinese peoples’ collective spiritual
sustenance. The second major topic of the thinking is
derived from the penultimate sentence of the lyrics, saying
"Shall not be affected by windswept, rain or shine." It’s from
a very famous ancient Chinese poet Su Dong Po's poem to
describe a person experiencing the ups and downs of life
and finally adapts to it, feeling open-minded and
comfortable. The third major topic of the thinking is called
“Zhuang Zhou meng die” in Chinese and it means that
“Zhuangzi dreamed he was a butterfly”. It’s a famous
ancient Chinese fable come from the Chapter 2 "Discussion
on Making All Things Equal" of ZhuangZi’s philosophical
book. ZhuangZi was a great ancient Chinese philosopher. He
thought that if the human beings can break the boundaries
between life and death, or even the boundaries between
things and the human beings, then the human beings will
gain the true happiness of life. His philosophical thinking
was written and manifested in an ethereal manner, so it’s
often cited by the philosophers and writers all over the
world.

Bio

In 2005, We founded production studio Grass Jelly in Taipei, which provides thorough visual production services from directing to CG, VFX and live-action. Grass Jelly has become one of the best visual production companies in Asia as it successfully draws wide media attention, and is invited to participate cross-country, high-end campaigns for television commercials and music videos. In 2013, a Pepsi television commercial featuring Momo Wu built up impressive brand awareness. Its music video version broke a record for music videos in Chinese-speaking Asia with a 100 million click-through-rate over an internet media platform.

We have dedicated the past decade of our careers to directing breathtaking visual artworks by integrating filmmaking arts and digital technology in CG/VFX. Our work has won or been nominated for numerous international visual awards, including the Red Dot Design Award (Germany), the iF Design Award (Germany), the MTV Europe Music Awards, the MTV Video Music Awards Japan, the IDA International Design Awards(USA), the Berlin Music Video Awards (Germany), the KKBOX Music Awards (Hong Kong), the Golden Melody Awards (Taiwan), the Golden Horse Awards (Taiwan), the STASH magazine showcase, etc. Our portfolio represents our unique sense in visual presentation: edgy, glamorous and full of delicate details. Our work is a refreshing voice that guarantees a perfect synergy of live-action and CG/VFX across various media resources and platforms.