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Breastfeeding Support through Google Glass

CompanySmall World Social
Lead DesignersAndrew Hibberd
ClientAndrew Hibberd
Prize(s)Bronze in Multimedia / Interface Design
Project LinkView
Entry Description

The Melbourne technology start-up, Small World Social
collaborated with the Australian Breastfeeding
Association to create a world first program of
Breastfeeding support utilizing a wearable device –
Google Glass.

The program included:

1. An online App of medically endorsed information
2. A hands-free wearable device - Google Glass
which provided step-by-step visual tutorials and live
one-on-one video counseling support
3. An online peer support community

With 4 million babies born in the USA each year and
300,000 babies born in Australia, supporting women
breastfeeding has been a neglected area of design
innovation. This project focused on bringing this
important area into the 21st century with beautiful
design across all form factor UX interfaces,
instructional materials and display guides.

It has received praise and encouragement from the
design community around the world, which the young
team has greatly appreciated.