The club Real Madrid, Adidas and Areas opt for a very innovative and cutting-edge design, focused on the shopping experience and the creation of impression. The project was developed using cutting edge design tools afrom start to end based in a BIM system. The design concept of the store is based on an experience at the Santiago Bernabeu, all the walls are lined with images that make you teleport to the center of the field, in game action. The central marquee of the stadium is reinterpreted to highlight the store cash-wrap, accompanied by a media wall and a panel lined with victories that shows all the glory of the club. The Creative Concept is based on representing the required effort to achieve glory. Is a concept that at the same time it honors, praises and immortalizes the club, it states that achievements have been the result of talent, effort, struggle, dedication and determination. LEDs are integrated in the images of the walls to create the effects of the public taking pictures with flash. These LEDs are synchronized with the in-store multimedia system, and activated when a goal happens in the media wall screens, all these while listening to the crowded stadium. The players reflected on the walls of the store are legends that have been indispensable for the greatness in the club. All the furniture is modular and is designed with the concept of “Ready to Assemble Modular Design”, which is designed from the minimum piece to its intelligent assembly system. An important factor in the concept design is energy saving and a serious commitment for sustainability, that is why 100% of the store is made with last generation LED luminaries with a maximum energy efficiency. In addition to intelligent lighting, the HVAC systems are optimized for maximum performance to minimize energy consumption.