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Take A Shot Art Installation

Lead DesignersTony Tay
Prize(s)Honorable Mention
Entry Description

When Converse Singapore approached Tony Tay, co-founder of Advancement Theory Design, to create an art installation based on the theme 'Creativity' for Converse CONS Weapon Campaign launch, he took the project with a difference perspective. The 3D weapon cushions with hand-lettered quotes placed on a gun rack aims to reach out to the sub-conscious mind of viewers by creating self awareness upon themselves. The message to bring across is anyone can be a powerful weapon when they unleash their creativity. But when they fail to fire off, they will just be left on the rack.