Progressive Tree Care Brand Identity

DesignerRicardo Cuenca
PrizeHonorable Mention
Entry Description

Progressive Tree Care is an emerging company dedicated to the care of plants and trees in residential and commercial areas, parks, golf camps, and other public spaces. With presence in South California, Progressive Tree Care works in a wide geographical area: San Diego County, Orange County, Los Angeles County, Riverside County, San Bernardino and Ventura County. Motivated by this activity, the company needed a new brand with a strong focus in nature, expressing concepts as harmony, balance and beauty. This was synthesized in a simple and powerful symbol, deriving in a coherent visual language for the company.

About Designer

Designer in Visual Comunication graduated at Pontificia Universidad Católica del Ecuador (PUCE). Work experience in corporate design and editorial design for clients in Ecuador and United States.