Esquivel China Concept Store

Lead DesignerJoy Chou
Prize(s)Honorable Mention
Entry Description

Exclaim United Corp. analyzes brand store designing from story design and the market to overthrow the imaginary of traditional shoes display rack. The use of jewelry exhibition interprets an exceptional fashion taste in pure handmade tailored details through the introduction of premium and luxurious design style into the sophisticated philosophy of the brand. The advocacy for avant-garde fashion and the original design of blending unconstrained rocker spirit into traditional dress shoes have overthrown the new trend in tailored shoes. Located in The Opposite House, Beijing, the counter introduces the philosophy of classical and graceful sophistication to present the low-key and yet extravagant brand image in magnificence and simplicity.