ComfortDelGro Group Annual Reports 2013

CompanyCoal Creative Consultants Pte Ltd
ClientJune Thein
DesignerCoal Creative Consultants Pte Ltd
PrizeHonorable Mention
Entry Description

The annual reports across the ComfortDelGro Group must show the different businesses of the ComfortDelGro Corporation, SBS Transit and VICOM, as well as highlight the group’s international reach. The approach will showcase the group’s achievements in a vibrant and unique way, emphasising the forward- looking stance of the organisation. To present this, we have used vehicles and icons in an illustration-based theme, exhibiting the group’s diverse businesses in diverse locations. The iconic structures in places where the group’s businesses are, such as the Opera House in Sydney, are used to reinforce the global locations of the ComfortDelGro Group’s presence. This approach is immediately visually appealing, creating an accessible annual report for the group’s stakeholders. For each of the three annual reports in the group (ComfortDelGro Corporation, SBS Transit and VICOM), the corporate colours are emphasised, reflecting the said company’s brand.