[ væn'ləwɪn ] Artisan Ice Cream

DesignerRong Yan
PrizeHonorable Mention
Entry Description

[ væn'ləwɪn ] ice cream is a New York based artisan ice cream shop which recently expands its business to pastries and coffee. The name originates from a Dutch word. For the sake of easy pronunciation, I use the sound mark instead of the Dutch spelling as its logo. The main idea is to convey the artisan feeling using the graphics hand sketch and vintage newspaper.