The book discusses the impact of euphoric feelings on branding, as well as how successful branding can trigger euphoric feelings. Given that one often makes the “o” sound when experiencing euphoria, this book features a continual word play around the letter “o”, lending a seemingly dry thesis reading an organic touch.
Carol. Xiaomeng. Shi is an efficient, creative, and passionate communication designer. Originally from Beijing, China, her Chinese-English bilingual communication skills and multi-cultural understanding inspire her to create more diversified designs. Carol's strengths include branding, marketing strategies, and idea visualization.