DEXEL NAMECARD

CompanyDEXEL PTE LTD
Lead DesignerMARK PLUNKETT
ClientMARK PLUNKETT
Prize(s)Honorable Mention
Entry Description

Brief :
The objective of the name card is to be used as an ice
breaker and a conversation opener when meeting our
clients. The first impression in a meeting is always the
most important, hence the design and concept of the name
card is created. The concept was to be able to showcase
experimental creations and little hidden meanings within
our design. To be able to break free from the word
'impossible'.

Solution :
The foundation is a triple layered Mohawk paper sandwich
with a red mid layer. Through a precision die-cut, depth is
emphasized, and the fluid logo lines highlighted. Blind
deboss completes the multidimensional look. It's at once
experimental and sophisticated, effectively communicating
the essence of the Dexel brand and its design philosophy.