Vilasa II II V

Companyblanct
Lead DesignerGlen Ow
ClientGlen Ow
Prize(s)Honorable Mention
Entry Description

blanct has taken on an entire branding campaign, leading in
the branding and curation of marketing direction for the
esteemed residence development based in Kolkata, India.
Having charted the direction for identity branding, visual cue
and tonality of architectural palettes into the collaterals,
unique selling points, fonts proposals, development names
and taglines proposals, the team derived to the name
'Vilasa II II V' which means 'Luxury' in traditional Sanskrit,
while the numbers reflect its address details. Keeping the
design as contemporary as possible, while keeping a local
flavour intertwined into the branding essence, the logo was
also created by the team to breathe finesse and affluence.
Encompassing the former, as well as leading the design
towards creating a brochure packaging that is unique and
unlike others, blanct has also led in providing consultancy
services for the type of finish, material of packaging for the
brochure, and even the development on site grand entrance
logo finish. With simplicity to its design, the eponymous logo
and namesake are classy and easy to remember for both
locals and foreigners, adding leverage to the upcoming
development in terms of standing and progress both
aesthetically and functionally in the local Indian real estate
market.

Bio

A Branding and Interactive Agency that elucidates its ideas through a spectrum of technology-inspired media and interactive digital platforms. Helming all concepts from infancy to the final output, blanct's unique branding philosophy lets the team tailor creative ideas so as to meet each client's objectives fruitfully.

With a process as bespoke as it is original, the agency's solutions are communicated across with true finesse, backed by sound marketing and branding strategies.

Coupled with a forte in visualizing architecture potential and marketing international real estate industries, the agency is extremely dedicated to constant research and development, which serves to assist for an ever progressive angle to all projects undertaken.