Publishing House posters developed for the Frankfurt Book Fair. To move away from a traditional book fair aesthetic — mainly focused on books, or shelves, for example — the main graphic element explored was the publishing house's logo, replicated and spread across the posters, interacting with varied words and images to create impactful visual narratives, which not only catch the visitors attention, but arouses their curiosity.
Casa Rex is a design house with operational bases in São Paulo and London. Working on a range of global projects for consumer brands at the same time as free experimentation with ideas, the design house can't-be-boxed in the traditional "agency" or "design studio" terms. To know more, please access: http://www.casarex.com