From the start, Tarter Krinsky & Drogin LLP knew what they wanted to be when they grew up… a total solution for middle market businesses. They recognized a broad gap existed between large, legal powerhouses and small or boutique firms—both serve a need, but are not necessarily well-balanced for companies that fall in the middle market sector. Enter Tarter Krinsky & Drogin LLP. The firm has grown into a dynamic collection of attorneys from a broad swath of New York law firms, all who chose to join the common goal of more effectively and efficiently servicing middle market businesses because it’s what they do best. The website features clients on the homepage and their testimonials that further solidify the firm as a service provider to middle market companies. Rich biographies with large format photos are portals into each attorney’s practice. Notice when scrolling how the attorney photo remains static. It is as if the attorney is speaking to you and explaining his/her credentials. The overall image strategy of grey photos with a hint of color adds a cohesiveness that is often overlooked in most law firm sites. It is also an excellent use of stock photography.