Tarter Krinsky Website

CompanyGreenfield/Belser
Lead DesignerBurkey Belser
ClientBurkey Belser
Project LinkView
Prize(s)Honorable Mention
Entry Description

From the start, Tarter Krinsky & Drogin LLP knew what
they wanted to be when they grew up… a total
solution for middle market businesses. They
recognized a broad gap existed between large, legal
powerhouses and small or boutique firms—both serve
a need, but are not necessarily well-balanced for
companies that fall in the middle market sector. Enter
Tarter Krinsky & Drogin LLP.

The firm has grown into a dynamic collection of
attorneys from a broad swath of New York law firms,
all who chose to join the common goal of more
effectively and efficiently servicing middle market
businesses because it’s what they do best. The website
features clients on the homepage and their
testimonials that further solidify the firm as a service
provider to middle market companies. Rich
biographies with large format photos are portals into
each attorney’s practice. Notice when scrolling how the
attorney photo remains static. It is as if the attorney is
speaking to you and explaining his/her credentials.
The overall image strategy of grey photos with a hint
of color adds a cohesiveness that is often overlooked
in most law firm sites. It is also an excellent use of
stock photography.