Initials

DesignerCreative director: Gustavo Piqueira Design: Gustavo Piqueira / Samia Jacintho / Deiveirson Ribeiro
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Entry Description

A modular font comprised of 3 sets of the standard western alphabet of 26 letters. The font presents a contemporary take on illuminated historiated initials which brings them into the 21st century. Each letter, as in its medieval predecessors, presents a visual narrative, but, instead of biblical scenes, it depicts pictures of traffic jams, fast food, weapons and cell phones — an ironic, but incisive, portrait of our era.

About Designer

Casa Rex is a design house with operational bases in São Paulo and London. Working on a range of global projects for consumer brands at the same time as free experimentation with ideas, the design house can't-be-boxed in the traditional "agency" or "design studio" terms. To know more, please access: http://www.casarex.com