Pinafamília is a visual identity developed for the family visiting program of the São Paulo's Pinacoteca museum. This identity is not built through a series of characters that come together to spell out its brand name, highlighting its main concept: visiting the museum with family and friends — together. Also, the characters are put together as modular elements, allowing them to change position and even to where their eyes are pointing, separating or re-gruping them as needed, creating a flexible and ludic identity that allows endless developments.
Casa Rex is a design house with operational bases in São Paulo and London. Working on a range of global projects for consumer brands at the same time as free experimentation with ideas, the design house can't-be-boxed in the traditional "agency" or "design studio" terms. To know more, please access: http://www.casarex.com