Backhouse

Lead DesignerYuya Yoshida
Project LinkView
Prize(s)1st Place in Print / Packaging
Entry Description

Objective:
The project was for School of Graphic Design at the Academy of University in San Francisco. The assignment was to create a new packaging structure for protecting six breakable glassware, the brand image and packaging graphics.

Approach:
My approach was to create a Wild West themed shot glass packaging inspired by the shapes of revolver barrels. I created an imaginary story about about a guy named “Bill Backhouse” who was notorious for defeating his challengers by a drinking duel instead of a gun fighting back in the Wild West. I generated a protective and re-usable packaging structure that transforms into a roulette table for the drinking game based on this hypothetical story. Also, I created a label for an exclusive whiskey inspired by the one Bill Backhouse loved.