Mode Design Group (MDG) wanted a unique way of expressing to prospective clients its place as the premier luxury design agency. To keep our brand front-of-mind and to overcome the challenge of differentiating ourselves with prospective clients, we designed collateral with significant presence, luxury and value. The solution that resulted is a wood box with a slick, black leather-clad exterior. Metal-capped corners provide protection and old-world steamer trunk style. The Mode Design Group logo is emblazoned on the lid in a pressed silver foil. Upon releasing the silver chrome clasp, one can appreciate the luxuriously weighted lid, which lifts to reveal the rich, royal blue velvet-lined interior with three exclusive pieces of collateral. The first item to notice is the signature Mode Design Group dagger letter opener. The gold “blade” of the dagger is lined with a trail of dazzling black crystals. The dagger’s handle shape is a brand signature—the fleur-de-lis. The handle is finished in dark chrome and accented with yet more black crystals as well as a discrete, impressed Mode logo. Its undeniably-Mode style and luxurious feel should secure its place on the client’s desk. The second component of this box was the cornerstone in our efforts. Contained within a piano black lacquer wooden box is the black chrome-plated pure metal Mode Design Group gift card for US$10,000 in services. The final component, a small, black cardstock accordion reads: “We invite you to experience Mode Design Group” in gold foil. Opening the accordion reveals glossy photos of past client work and a message from MDG President and CEO, David Moritz. In the message he explains the purpose behind these gifts—to afford the recipient a true “taste” for the Mode way.