The Iron Horse Grill

ClientPetra Blazincic
PrizeHonorable Mention
Project LinkView
Entry Description

The Iron Horse Grill is a legendary iconic landmark in Jackson, Mississippi, a place where music, history and food meet. Originally built as an armour smokehouse in 1906 the building is now a part of cultural heritage in the area with a strong vintage industrial feel. After the big fire in 1999 the building was abandoned until it rose from the ashes again as The Iron Horse Grill. The place is leaning strongly on the Mississippi’s blues and rock music tradition and combines it with authentic cuisine into a unique social venue. The Iron Horse as a building and as a club has a strong and unique story, one that begs to be told. We turned to the parallax effect as it is an efficient way to present a narrative. By putting the story in focus the idea was to capture the feeling of the place as that will drive people to come and visit. The virtual tour integrated interactive floor plans with photo galleries to give visitors both the overview of the building as well as an insight into the details of its decoration. The events page references vintage poster designs and translates it into an interactive experience, with users being able to zoom in and expand the details of each act. The visual style of the website relies on custom-set typography, rich textures and decorative elements, and a specific dark and warm color palette to create a vintage but unique look and feel that matches the atmosphere of the venue well while also supporting the interactive narrative concepts seamlessly.