The Iron Horse Grill is a legendary iconic landmark in
Jackson, Mississippi, a place where music, history and
food meet. Originally built as an armour smokehouse
in 1906 the building is now a part of cultural heritage
in the area with a strong vintage industrial feel. After
the big fire in 1999 the building was abandoned until
it rose from the ashes again as The Iron Horse Grill.
The place is leaning strongly on the Mississippi’s blues
and rock music tradition and combines it with
authentic cuisine into a unique social venue.
The Iron Horse as a building and as a club has a strong
and unique story, one that begs to be told. We turned
to the parallax effect as it is an efficient way to present
a narrative. By putting the story in focus the idea was
to capture the feeling of the place as that will drive
people to come and visit. The virtual tour integrated
interactive floor plans with photo galleries to give
visitors both the overview of the building as well as an
insight into the details of its decoration.
The events page references vintage poster designs and
translates it into an interactive experience, with users
being able to zoom in and expand the details of each
The visual style of the website relies on custom-set
typography, rich textures and decorative elements,
and a specific dark and warm color palette to create a
vintage but unique look and feel that matches the
atmosphere of the venue well while also supporting
the interactive narrative concepts seamlessly.