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Movimento: The Art of Football Everywhere., HM. | International Design Awards Winners
Movimento: The Art of Football Everywhere., HM. | International Design Awards Winners
Movimento: The Art of Football Everywhere., HM. | International Design Awards Winners
Movimento: The Art of Football Everywhere., HM. | International Design Awards Winners
Movimento: The Art of Football Everywhere., HM. | International Design Awards Winners
Movimento: The Art of Football Everywhere., HM. | International Design Awards Winners

Movimento: The Art of Football Everywhere.

CompanyHM.
Lead DesignersMiguel Valenzuela
ClientMiguel Valenzuela
Prize(s)Honorable Mention
Project LinkView
Entry Description

Movimento: The Art of Football Everywhere.

HM. was commissioned by Nike to conceptualise,
design and produce a packagean “unexpected”,
creative package and delivery method for a “play-
anywhere” football set, which included football boots,
apparel and a ball. HM. was also required to develop a
creative goal solution, suitable for the concept to add
to the package. Lastly, HM. was required to design the
identity and layout of a magazine illustrating the
creativity, style and play- anywhere nature of small-
sided football. The objective of the complete pack was
to excite, inspire and enable football/sport/lifestyle
media and influencers to play a daring, creative and
play the accessible form of football. In response to the
requirements, HM. developed the concept of
movement. Inspired by the game and skill of iconic
football players – Ronaldinho’s trademark “Elastico”
move, and Neymar Jr as he dribbles through the
opposition – HM. interpreted football as an elegant
and graceful dance. A movement. Smooth, silky and
carefree. Un Movimento.

The project was titled “Movimento: The Art of Football
Everywhere.”

Working alongside photographers commissioned by
Nike, HM. collaborated with both the artists and Nike
to direct an image series that captured the beauty of
movement and the creativity of small-sided football’s
free form of play. This series was used with the
magazine.

Reflecting the elegance of football, HM. discarded the
possibility of using an urban style bag and instead
created a sleek, stylish black box, rooming the
football set provided by Nike. As a solution to the
goal request, HM. developed a spray-can of chalk-
spray to encourage and inspire players to look beyond
the normal pitch set-up of football and take their
game into their own hands in the spaces they find
themselves in. The magazine showcased football’s
ability to be played in any locale.