ANTHEM beauty salon

"Door"

When we open doors, we develop various kinds of
emotions. Sometimes we feel nervous or anxious.

Since hair salons don't sell items that are tangible,
people come in with a mixed feeling of expectation,
nervousness and anxiety. And when we go inside the
salon, we first have counseling in front of the mirror
and then go to the shampoo booth before being
guided to the styling section. I have created a space
where the stylist can ease the nervousness and anxiety
of the customer by opening the door of a mirror as if
he/she is opening the door of the customer's heart.

Moreover, among numbers of businesses, hair salon is
one of the few businesses that don't have a fixed
image of its interior. Therefore, the color that is used
the most for interiors of hair salons is "white".

I have thus thought of making a "white space" where
we can change it into all the kinds of images.

What I actually did was to put mirrors on 3 sides of the
walls of the shampoo booth while using the 4th side
as a screen which can be changed to different images
by projecting various kinds of materials. As a result,
customers can experience different spaces before and
after they have their hair shampooed.