Hunter Global Flagship Store, London, UK

CompanyCheckland Kindleysides
ClientJoe Evans
DesignerCheckland Kindleysides
Project LinkView
Entry Description

This is the 1st opportunity for Hunter’s customers to enter the home of the iconic British brand. The store is a journey designed to capture the senses & a spirit of adventure, it’s a playful & very Hunter take on the outdoors. The store is a visually successful fusion of a modern rural architectural styles combined with a raw urban aesthetic sensibility. An innovate design which is a balance of discovery & fun, celebrating the outdoors with sense of adventure & British eccentricity. The store spans 3 floors, providing 3 distinct experiences: Grnd/1st flr-Hunter Original:Predominantly appealing to the fashion-oriented/urban consumer. 1stFlr-Hunter Field:Boot room with an agricultural vernacular, using galvanised steel appropriate to this technical product. Lwr Grnd-Kids: Playful VM& product presentation. -5m high digital-screen:Focal point connecting floors; showing exclusive content: live weather updates, fashion shows, campaign films,live event/festival link-ups. -Displays:Lightbox gabion walls & hedges alongside bespoke ‘puddle tables’: creating varied, changeable opportunities for VM, changing look of the store via lightbox graphics. -Fitting rooms/Lift–featuring a ‘Field’ soundscape–creating a sanctuary, referencing Hunter’s rural connection, enlivening ‘limbo’ spaces. -Infinity forest - Magical misty forest abstraction; a world beyond the store. -Boot rooms – Functional spaces to try on footwear, +Hunter signature feature for shop-in-shops & showrooms. The ambitious/innovative concept delivers a retail experience that clearly represents the brand’s new vision & delivers stand-out.: -The innovative concept, taking iconic references from the British countryside& re-appropriating them for the urban setting,Barn Ref/infinity forest. -Unique design elements, including the boot rooms, bespoke puddle tables, lightbox displays, fitting room experience, lift treatment & unique Hunter digital content. -Fixtures, allow product to be celebrated as Hero