What makes the new landmark UK Twitter home so
special is that it was designed through collaboration of a
group of passionate individuals. IA Interior Architects,
tothepoint, DTZ & Bluu with the Twitter team, Tracy
Hawkins & Helen Moyes, embodied the values of the
client organisation to launch an office with wit, wisdom
Working very closely with the client to understand their
ambitions and define the creative direction the design
team worked together seamlessly. The design is a blend
of technology, media and space wrapped around a
boutique ‘hotel’ with a residential look and feel.
The focus was ultimately on creating a workshop where
the UK Twitter team can create their best work in a
meaningful, thought provoking space, while feeling
comfortable and at ease, reflective of Twitter itself.
The building’s triangular shape defines the work areas:
quieter engineers have one wing; dynamic brand &
creative teams have another wing; and visitors are
received in the central wing. There are ‘dynamic,
interactive wall surfaces ’for teams to personalise and
share experiences. A wall of A5 magnetised frames and a
Polaroid wall are used to capture these moments and
tweet. These ideas are now being implemented in
Twitters offices, globally.
In the visitor wing, a hand crafted letterpress wall forms a
dramatic backdrop to the reception and captures the
essence of Twitter’s brand and employees who work
there. From an original idea by IA and the client,
tothepoint created a direct link and association between
words, typography and the use of Tweets, with graphic
impact, humor and style.
A flexible, multi-functional space was designed that
includes Real Time and VIT room’s where Twitter staff
can meet with brands and demonstrate dynamic real time
data and a visitor lounge where you can ‘design’ your
own coffee and brew wirelessly. The heart of the space
is ‘the Commons,’ a village square and scene for all forms
of meetings, presentations, lunches, and events.