Veritiv was presented with an opportunity to create a new and exciting tablet computer package design. Veritiv embraced this opportunity and created a design which provided an intuitive interaction to the consumer. The tablet will tilt towards the consumer as the lid is removed. This interaction creates minimal touches before the consumer could access the product. The product presentation event is invisible to the consumer and the immediate presentation is unexpected, but appreciated. The tray’s clean and sleek lines are maintained by hiding the structural cushioning components within the tray. The use of recyclable and sustainable materials was also a key requirement for this design. Veritiv designed the tray to be manufactured from recycled pulp material and maintained design aspects to retain recyclability for the future.