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Han Kou Li, Zhengbang Creative (Beijing)Branding Technology Co.,Ltd. | International Design Awards Winners
Han Kou Li, Zhengbang Creative (Beijing)Branding Technology Co.,Ltd. | International Design Awards Winners
Han Kou Li, Zhengbang Creative (Beijing)Branding Technology Co.,Ltd. | International Design Awards Winners
Han Kou Li, Zhengbang Creative (Beijing)Branding Technology Co.,Ltd. | International Design Awards Winners
Han Kou Li, Zhengbang Creative (Beijing)Branding Technology Co.,Ltd. | International Design Awards Winners

Han Kou Li

CompanyZhengbang Creative (Beijing)Branding Technology Co.,Ltd.
Lead DesignersLiu Tao
ClientXu Jing
Prize(s)Honorable Mention
Entry Description

Idea explanation for Han kou li
Han kou li is the epitome of culture history of Hankou
County. It will refresh its appearance to become the
visiting card of Han kou. People’s memory and affection
of Hankou concentrates on Han kou li. Han kou li is the
culture, business and tourism area in Hankou and it
expresses Hankou’s life, customs, history and fashions.
Zheng bang group designed the logo for Han kou li. The
logo mainly came from the Chinese character “汉”in
Zhuan font. The brand name “Han kou li” was also
combined in the logo smartly. The old “Han kou” is the
most important commercial dock in Wuhan. It has the
traditional dock culture and the meaning of water is
concluded in it. So the Han kou li is the business carrier
and represents the appearance of Wuhan city. It stays in
a key position in Wuhan.
Trade and Economy cannot live without people.
Businessmen in Wuhan are important in China’s modern
business. Businessmen in Wuhan have the spirit of
enterprise and they have some great achievements which
are known both at home and abroad. The character in
the logo symbols people’s spirits of fighting, enterprise
and independence.
In Han kou li, people can walk slowly in those broad or
narrow lanes to feel the exclusive customs, history,
culture and spirits of this area.