Xie Tang Lao Jie

CompanyZhengbang Creative (Beijing)Branding Technology Co.,Ltd.
ClientZhang Ran
DesignerLiu Tao
Entry Description

Xie Tang Lao Jie Xie Tang Lao Jie is an ancient water town, about a one- and-a-half-hour drive from Shanghai, is a beautiful town that seems like a completely different world from the hustle and bustle of Shanghai. Cobbled streets, old buildings, and bridges arching over canals, rowing boats lingering on the river, locals singing folk songs— this is Lao Jie a charming, ancient water town. Mornings in Lao Jie bring fresh air and light fog; during the evening, the setting sun casts a rosy glow on the old tiled roofs. Lao Jie truly is a world ‘get away’. Grey brick,White wall, crisscross path, ancient old streets, Country fair. This logo is one of Chinese characters (斜),and also is the contour of the market. Grey bricks, white wall, crisscross path and ancient Old Street bring people back to ancient China. We stand here, watching people come and go, reviewing history and looking forward our future. History would repeat itself, just like rain fall upon on rooftop, dripping from eaves and going back to river eventually.