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Xie Tang Lao Jie, Zhengbang Creative (Beijing)Branding Technology Co.,Ltd. | International Design Awards Winners
Xie Tang Lao Jie, Zhengbang Creative (Beijing)Branding Technology Co.,Ltd. | International Design Awards Winners
Xie Tang Lao Jie, Zhengbang Creative (Beijing)Branding Technology Co.,Ltd. | International Design Awards Winners
Xie Tang Lao Jie, Zhengbang Creative (Beijing)Branding Technology Co.,Ltd. | International Design Awards Winners

Xie Tang Lao Jie

CompanyZhengbang Creative (Beijing)Branding Technology Co.,Ltd.
Lead DesignersLiu Tao
ClientZhang Ran
Prize(s)Honorable Mention
Entry Description

Xie Tang Lao Jie

Xie Tang Lao Jie is an ancient water town, about a one-
and-a-half-hour drive from Shanghai, is a beautiful town
that seems like a completely different world from the
hustle and bustle of Shanghai. Cobbled streets, old
buildings, and bridges arching over canals, rowing boats
lingering on the river, locals singing folk songs— this is
Lao Jie a charming, ancient water town. Mornings in Lao
Jie bring fresh air and light fog; during the evening, the
setting sun casts a rosy glow on the old tiled roofs. Lao
Jie truly is a world ‘get away’.
Grey brick,White wall, crisscross path, ancient old
streets, Country fair. This logo is one of Chinese
characters (斜),and also is the contour of the market.
Grey bricks, white wall, crisscross path and ancient Old
Street bring people back to ancient China. We stand here,
watching people come and go, reviewing history and
looking forward our future. History would repeat itself,
just like rain fall upon on rooftop, dripping from eaves
and going back to river eventually.