Jays Shop - Toronto Eaton Centre

DesignerShikatani Lacroix
Entry Description

Shikatani Lacroix has worked closely with the Toronto Blue Jays organization on multiple initiatives over the years, including their original team memorabilia store Blue Jays Stadium Shop located at Gate 5 in the Rogers Centre. SL has since helped translate this brand refresh across the Rogers Centre and corporate spaces as well as their community outreach programs such as Jays Care. This intimate knowledge of the Blue Jays brand has provided for exciting results with the new Jays Shop. Shikatani Lacroix and the Blue Jays worked closely to develop a strategy for the new store, creating a space that was not just about the merchandise. The goal was to expand and showcase more fashionable and everyday wearable items while also highlighting the exclusive products only available at the Jays Shop. The experience also needed to communicate the patriotic message of the Toronto Blue Jays as Canada's only baseball club. In addition to offering authentic team merchandise, official memorabilia and latest fashion apparel, the flagship store features innovative and exciting digital design solutions. Guests are greeted with a dynamic and eye-catching digital entranceway and are then led through the store on an interactive journey including an animated hat wall and expansive digital signage. Featuring live game feeds along with memorable moments from the team's history, the new Jays Shop delivers a unique experience for customers and Jays fans.