De Luca Rebrand

De Luca are a construction and development company based in Brisbane, Australia. As a result of continual growth, De Luca were unsure on how to manage their brand and align the internal culture, beliefs and approach to their work with the external brand expression.

Lloyd Grey Design helped De Luca bring clarity and focus around the vision and purpose of the business. The brand architecture was reviewed and a "one De Luca" approach was taken to ensure equity in the De Luca brand continued to be built. Brand alignment strategies, positioning and differentiation was delivered – developing a clear brand story with key messaging that engaged their various stakeholder groups.

The visual language is artful, creative and thought-provoking – presenting De Luca as a more progressive, innovative and creative company with a dual focus – development and construction.

A full brand rollout was completed – including website, vehicle fleet, stationery, booklets, banners, uniforms, construction site hoarding, signage, merchandise, brand launch collateral, and branded photo shoot.

The result is a more meaningful, engaging and resilient brand with a clear brand structure, systems and consistency across all touchpoints.