Morgans CIMB is a major wealth management financial group with 57 branches across Australia.
Morgans changed its partnership from Bank of Scotland to CIMB and needed to integrate the CIMB logo into everything. Lloyd Grey also helped Morgans bring clearer brand differentiation into its marketing.
Since the rebrand in late 2013, Morgans CIMB is proving credible doesn’t have to mean boring and that a distinctive brand is an asset in the homogenous financial marketplace.
A brand video was developed as part of a recent national awareness campaign. Focussing on a broad retail audience, the brand video takes a slightly off-the-wall approach, presenting the value proposition in alignment with the new brand language designed to get people thinking and starting the conversation about their finances.