Found Animals identity

DesignerDavid Garcia
Entry Description

Found Animals is an independently founded foundation that works to achieve one goal — find the big ideas that help reduce the number of pets euthanized each year. Tenet Partners built the overall master brand and supporting identity systems to define the organization and its two key programs, the Found Animals Registry and Adopt & Shop retail brands. Our work included developing an overall logo system that connected all programs through a tag symbol, and a distinctive photo style of pets in their happy places. The visual system was brought to life through vibrant print collateral, infographics, packaging and in-store environment graphics that made sure every pet had its day.