DOTO Rebranding

Companyenhanced Inc.
ClientHiromi Maeo
DesignerDesign company: enhanced Inc. Art director and Designer: Hiromi Maeo Agency: OUT AND ABOUT Co.Ltd.,
Project LinkView
Entry Description

Rebranding project of DOTO (East Hokkaido Electric Co., Ltd.) which develops multilateral business based in Hokkaido. DOTO (East Hokkaido Electric Co., Ltd.) who was born in Obihiro, Hokkaido and had 50th anniversary of the foundation challenge the aim to advance not only into a limited market in Hokkaido, but also all over Japan and the global market in the environmental energy business which will be a key in the future. They will face a lot of difficulties that they will always have to overcome from now on. On that occasion, they will have to reform the regional characteristics, habits, ways of business, and consciousness that was accepted only in the limited market, and they will also need to change themselves in a flexible thinking. This radical change in consciousness is the essence of a challenge, and it is what they should always keep in mind. Future DOTO will head for the next new 50 years with this new logo in order to become DOTO of Japan and the world from DOTO in Hokkaido. 18-9 grid modular for brand identity collateral: All tools are controlled by 18-9 grid modular. This makes a relationship between the logo and red line common in al tools, and it was set in order to maximize its effect. Also, everyone aims to be able to produce this relationship easily. A grid transforms according to various media, and it derives a logo and the red line that will be the most suitable size of the media.

About Designer

CEO of enhanced Inc. Branding enhancer and Creative art director. Originally from Hiroshima, resident in Tokyo. I use the simplicity of design as a keyword to serve in the developing of different kind of company identities and branding projects. My experience goes from branding design, corporate identity, art direction, design consulting, space design, to package design. I was awarded the Behance’s Medal Grand Prize at the Portfolio Reviews #4. Since that my projects and have been featured in many important international websites and magazines.