Hotel 21:30 hs. 2 Edition

DesignerHoracio Lardies
PrizeHonorable Mention
Entry Description

1 Container. 1 book. 4 pads. A toy car. Informative Brochure. Coated papers, book papers, stickers, polyethylene containers, plastic locks and seals. Offset printing. Print run: 2,000 copies. H3L constructed a hotel. The design holds an idea and minimal stories that represent a way of understanding the world. (Pantone 811 warm). Hotel 21:30. A metaphor based on a clear concept. An after hour meeting between artists. A conversation locked up in a hotel room. The paper-thin walls house histories and relationships. A story of encounters and missed encounters. Ways of living. You can see artists through the windows. Kids’ games played by grown ups. That’s Klaus Thymann with his camera. Welcome. Doors open at 21:30. Special contributions: Inti Guevara Rios. Colombia. Benito Cabañas. Mexico. Ants. Argentina. Rolando Rosler. USA. Jorge Codicimo. Argentina. Klaus Thymann. England. Atypica. Argentina. Nolo Chacón. Mexico. Mariela Antonini. Argentina Patricio Kolar. Argentina. Guapo. Argentina.

About Designer

Hachetresele born in 2004, in Patagonia Argentina. Founded and directed from the beginning to the present by Horacio Lardiés developing different global projects in Latinoamerica, USA and Europe. Profile H3L develops itself through the production of commercials, artistic and social contents of international significance. The interaction of these three thematic lines, argue the multiplicity of response options provided by an unconventional branding study. What We Do Hachetresele produce multidisciplinary material based on fashion campaigns, video art, installations, public spaces design, and highly complex online tolos. Its innovative proposal set specific services in Marketing, Advertising, Signage, Industrial Design, Editorial, Packaging and On/Off material line fields. Visual Culture Developers In 2006, the study created the editorial H3L “Hotel 21:30” and scored an active role in the cultural scene in exporting its vision for different areas of art in the world. In 2007, Hachetresele developed the first International Design Festival as part of the presentation of the second edition of the book “Hotel 21:30” published as a support group of artistic reflection. After published out exhibitions, conferences and workshops in the major cities of Argentina and other countries, H3L launched the first episode of “Okupa”. A brand new trading support to other cultures. Featured at Finisterrae University, located in Santiago, Chile. Launched as a new trading support to other cultures. Latin American companies and institution have called “Okupa” as a motivation and recreation space designed for professionals and students.