Catalogue. Book jacket is made of coated paper with protective lamination. Special fold out carbon fiber paper, no ink embossing and silkscreen printing. Interior: coated paper and missionary kraft paper. Offset printing. Print run: 2,000 copies. Branding and exhibition design. Brand development. Catalogue and promotional pieces design. Event invitation, banners and set design. This is an art and creative direction project that required a photo shoot to elaborate the catalogue and press releases. A spot marked on a map. A crossroad between three different places on earth. That’s where a kid jumps borders as if they were tiles. People call him Dalinha. Black–ink (particles). For an artist, every numbered square in hopscotch represents a place on earth. The sky is the limit. H3L captured a moment in time: a journey between Buenos Aires and Berlin. When the poster folds out, it reveals the collection’s overview. The catalogue treasures images and textures you can feel without touching. It is the first-person testimony of the artist, whose own voice tells a story about finding new horizons pushing back the limits of the impossible.
Hachetresele born in 2004, in Patagonia Argentina. Founded and directed from the beginning to the present by Horacio LardiÃ©s developing different global projects in Latinoamerica, USA and Europe. Profile H3L develops itself through the production of commercials, artistic and social contents of international significance. The interaction of these three thematic lines, argue the multiplicity of response options provided by an unconventional branding study. What We Do Hachetresele produce multidisciplinary material based on fashion campaigns, video art, installations, public spaces design, and highly complex online tolos. Its innovative proposal set specific services in Marketing, Advertising, Signage, Industrial Design, Editorial, Packaging and On/Off material line fields. Visual Culture Developers In 2006, the study created the editorial H3L â€œHotel 21:30â€ and scored an active role in the cultural scene in exporting its vision for different areas of art in the world. In 2007, Hachetresele developed the first International Design Festival as part of the presentation of the second edition of the book â€œHotel 21:30â€ published as a support group of artistic reflection. After published out exhibitions, conferences and workshops in the major cities of Argentina and other countries, H3L launched the first episode of â€œOkupaâ€. A brand new trading support to other cultures. Featured at Finisterrae University, located in Santiago, Chile. Launched as a new trading support to other cultures. Latin American companies and institution have called â€œOkupaâ€ as a motivation and recreation space designed for professionals and students.