Project: To redesign Willamette University's alumni magazine to capture a stronger sense of place (Salem, Oregon and the Pacific Northwest), embrace its hand-on approach to learning and life, and engage a broader alumni audience. The redesign was a radical departure from its previous magazine called "The Scene," having more in-depth feature articles, rich and immersive photo essay spreads, and multiple entry points for viewers with varying amounts of time to invest. The magazine was renamed "Willamette," clearly aligning the school's name with the alumni publication.
Laura Scott brings more than 20 years of award-winning design and communications experience to a wide range of design disciplines: identity, branding systems, print, packaging, and environmental graphics. In 2009, Laura founded Studio Scott on the belief that great design comes from great ideasâ€”and great collaboration. Her clients range from start-ups and small family businesses to Fortune 500 companies and educational and cultural institutions. Prior to opening Studio Scott, Laura was an associate in Pentagramâ€™s San Francisco office for 10 years and freelanced for numerous design firms in San Francisco. She has taught through Studio 5â€”AIGAâ€™s education outreach program for inner city fifth gradersâ€”and has been a guest instructor at the Academy of Art University. Before becoming a graphic designer, Laura served as communications director and congressional liaison for a non-profit education association in Washington, DC. She is currently serving as education co-chair on the board of AIGA San Francisco. Laura received her BA in English and Art History from Colby College in the great state of Maine and her MFA in Graphic Design with valedictorian distinction from the Academy of Art University in San Francisco, CA.