Zain Annual Report 2012

Lead DesignerNuno Pereira
Prize(s)1st Place in Print / Annual Reports
Entry Description

Zain is a leading mobile and data services operator with a commercial footprint in 8 Middle Eastern and African countries with a workforce of over 7,000 providing a comprehensive range of mobile voice and data services to over 45.6 million active individual and business customers

Zain 2012 Annual Report reflects the 5 years success and the “power of dreams” that make it possible. Positively engaging, the concept take us through a journey of hope, a new and better place where everyone’s dreams is part of the brand’s essence, perpetuated by the tagline “Live Your Dreams”.


With over 20 years experience in launching multichannel brands across all sectors, I see myself as an image-maker, combining insight and creativity with an inherent understanding of the real world.
I’m a creative, strategic Brand Designer experienced in Branding, Print, TV Branding and Editorial. I have been a graphic designer and creative for 20 years, working accross design, branding and communication.
My experience was gained working in some of Portugal’s best studios and in the Middle East’s most important companies. Over time, I developed an in-depth understanding of branding, with a keen eye for consistency and detail in typography and visual language.
My approach to design is always idea-driven and involves reducing a concept down to its essence. I am an adept of more than just aesthetically pleasing projects: Concept, Content, Design and Implementation are all crucial, whilst collaborating with a number of talented designers, photographers, illustrators, type developers, students, artworkers, printers or packaging specialists is equaly valuable.
Working well under the constant pressure of project deadlines, I’m passionate for solving problems and participating in the creative conceptualization of new projects with proven communication and leadership skills.
I’m also an obsessive professional, award-winning creative and a results oriented hands-on manager who believes strongly in raising the standards of visual communication and encouraging others to maintain those standards - a passionate leader with a proven track record for translating complex ideas into slick, successful brand concepts, managing and motivating interdisciplinary teams.