Hair of the Dog

Students were asked to develop a hypothetical specialty
beverage package and carrier concept.

The term “hair of the dog that bit you” is a colloquial
expression coined in the 1800’s in the English language
predominantly used to refer to alcohol that is consumed
with the aim of lessening the effects of a hangover. The
“Hair of the Dog” product takes this notion and pairs
liquor with flavored syrup, which can be added to
someone’s coffee or tea in the morning after a long
night of drinking when the hangover sets in.

The theme of the design as a whole is a nod to the
1800’s quackery salesmen of “Snake Oil” being a
wondrous cure-all elixir. The comedic nature of the
flavor “Hot Scottie” being a play on word for both dog
breeds as well as alcoholic drink names makes the
product a fun and perfect gift.