"Calvin Klein Spring 2016 Global Campaign Activation"
Designer(s): Eve Vogelein with Onformative, United States
Category: Multimedia, Professional
User's Profile : User's Profile
“Make your interactions with people transformational, not just transactional.”
Brand positioning: We contribute to the vision
of forthinkers and innovators. We are the voice of the young, the bold and creatives and offer a playground to let images and ideas breathe a different air.
STRATEGY: "If we want to revolutionize, we have to adapt to the state of art weappons."
Generative 30 degrees realtime interactive audience installation & inter web experience to engage consumers in a cohesive global lifestyle campaign activation that introduces and drives the distinctive
‘Modern Provocateur’ positioning, while showcasing hero design that connects
the diverse worlds of Calvin Kleins past present and future.
Through motion-capture technology, visitors can interact with and manipulate the animation through movement.
Interactive installation screens are overpowering elements in space that throne over its audience and involve them to “feed” the interactive art experience > become one with the spirit of Calvin Klein.
About the Designer/Company
Master of fine arts, (MA) UDK ‘12 Berlin.
Eve Vogelein is a New York based art director, brand consultant and print designer.
From her studio named »Paradis« she conceives, produces and publishes for a broad range of international brands, companies, selected artists, editors and photographers at the intersection of culture, fashion and art.
Her work is characterized by a clarity of design and precise proportions by always following a timeless and iconic approach.
Having spent several years of her childhood in Ubut — Indonesia, she is to the present day a committed voluntary editor and online director of the Indonesian Design Societé DGI, Desain Grafis Indonesia.
areas of expertise:
art direction • creative direction • campaign development • print design • brand aesthetics • custom publications • typography • consumer experience • new media engagements and activations