"Wacom Intuos Advertising"
Designer(s): Emi Haze, Italy
Category: Multimedia, Professional
User's Profile : User's Profile
The project is for the Wacom Intuos tablets 2015/16 advertising campaign.The new range of Intuos Pen & Touch tablets consists of the four models: Intuos Draw, Intuos Art, Intuos Comic and Intuos Photo.
These digital artworks are a mixture of photography, graphic elements and hand-drawn ink marks, acrylic or watercolour stains.
The most creative part is the use of different techniques and the challenge is to combine the traditional tools with photography and the new digital and photo manipulation technique to emphasize the great potential offered by the Wacom tablets.
The result is the vision of an imaginative world hanging between reality and fantasy, dream and utopia and in which color and sensitivity have the predominant role.
An art that at first glance stands out for its aesthetic beauty, given by countless graphic and natural elements, which while immersed into a deep and immense ocean of colours shape themselves around a perfect human figure.
About the Designer/Company
Graduated from the Institute Design Palladio in Verona with a degree in Graphic Design and Advertising Design, Emi Haze is an independent digital artist and illustrator with a strongest passion for art and painting connected to technology. His digital works are a mixture of graphic elements and hand-drawn ink marks, acrylic or watercolour stains. In his recent works he tried to merge the human body with nature or rather with the four elements of fire, air, water and earth. The result is the vision of an imaginative ethereal world hanging between reality and fantasy, dream and utopia and in which color and sensitivity have the predominant role. He usually works for several clients and big agencies like Adobe, Wacom, Microsoft, Penguin Random House, Getty Images, etc. He collaborated with the agency Goodby, Silverstein & Partners of San Francisco to be part of the Photoshop 25th Anniversary special advertising campaign commissioned by Adobe. His work “Cosmogony Reloaded” was included on the Adobe Photoshop 25th anniversary "Dream On" Oscars Spot was featured during the Academy Award Oscars 2015 ceremony and was also used in other media as part of an international bigger campaign. This spot has achieved three awards at Cannes Lions International Festival of Creativity 2015, a Graphite Pencil D&AD Award, two AICP Awards and a nomination for Outstanding Commercial at Emmy Awards 2015. Recently he collaborated with the Wacom Art Studio of Washington for the new Wacom Intuos tablets advertising campaign and he has worked on the cover illustrations of many books like “Glitter” the new young adult novel by the New York Times best-selling author Aprilynne Pike for Penguin Random House of New York. His works have been published on international digital arts books and magazines and are on sale in many art galleries.