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Difficult choices campaign,  | International Design Awards Winners
Difficult choices campaign,  | International Design Awards Winners
Difficult choices campaign,  | International Design Awards Winners
Difficult choices campaign,  | International Design Awards Winners
Difficult choices campaign,  | International Design Awards Winners

Difficult choices campaign

Lead DesignersKeith Brock
Prize(s)Honorable Mention
Entry Description

DifficultChoices.org was designed to help teens and college-aged youth more aware of the choices they have should they unexpectedly find themselves on the road to parenthood. The campaign reaches out by relating to the fear one might experience when facing unplanned pregnancy. The design uses the simple, but powerful icon of a pregnancy test along with an SMS-style exclamation one might have after seeing a "positive".