"Widiba institutional font"
Company:jekyll & hyde
Designer(s): jekyll & hyde, Fabrizio Schiavi design, Italy
Category: , Professional
User's Profile : User's Profile
Widiba is a newly born Bank, which operates mainly online. The Bank's payoff is "no ordinary bank" and it conveys the innovative aim of the company.
We designed for them an institutional rounded typeface to help strengthen the brand identity in all communication fields.
The typeface has a friendly aspect and is enriched with little details that, on purpose, makes it "no ordinary". Moreover, to obtain more flexibility for various applications, we created four different rounded font weights, in addition to a serif version and a condensed one, both of which develops in just one weight.
About the Designer/Company
jekyll & hyde is a Milan-based graphic design and visual communications studio. It was founded in 1996 by Marco Molteni and Margherita Monguzzi. The studio works in the fields of brand identity, publishing, art direction, type design, packaging and web design. Many of its recent projects have featured in national and international publications and received awards.
The studio favours teamwork, working together with great enthusiasm, an enquiring mindset and a playful outlook to develop simple yet radical products. It always takes people's reactions to the products into consideration: how they will use them, move them and complete them, discovering their meaning or perhaps even a different perspective.
The aesthetic and practical decisions are always based on an idea. They have something to communicate and a concept to convey, making the project stand out in keeping with the company's values and those of its focus market.