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Chile Chingazo Logo,  | International Design Awards Winners
Chile Chingazo Logo,  | International Design Awards Winners
Chile Chingazo Logo,  | International Design Awards Winners
Chile Chingazo Logo,  | International Design Awards Winners
Chile Chingazo Logo,  | International Design Awards Winners
Chile Chingazo Logo,  | International Design Awards Winners

Chile Chingazo Logo

Lead Designersecesarrivera
Prize(s)Honorable Mention
Entry Description

Chile Chingazo is the premier salsa made from two kinds of peppers: jalapeños, and habaneros. The salsa has a impact of flavor like no other. The word Chingazo is Spanish slag for punch, fight.

Create a mark that reflects the impact of flavor from Chile Chingazo. A pugilistic direction was determined by looking into the boxing culture of Mexico.

The Chile Chingazo logo is a combination of a boxing glove and a chile pepper. The illustration style and typography are inspired from Mexican boxing posters. The merging of images and style create a memorable mark and leave a perception of impacting flavors upon the viewer.