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Luminocity 2015,  | International Design Awards Winners
Luminocity 2015,  | International Design Awards Winners
Luminocity 2015,  | International Design Awards Winners
Luminocity 2015,  | International Design Awards Winners

Luminocity 2015

Lead DesignersBec Paton
Prize(s)Honorable Mention
Project LinkView
Entry Description

The Challenge:
To create an engaging experiential marketing event under the Luminocity brand to showcase and demystify the faculty’s seven degrees and increase applications.

The Outcome:
The Luminocity exhibition design included a 4m tall light sculpture as signage, 42m of custom designed sculptural light tables to exhibit works and motion graphics on a large LED screen. The exhibition experience was supported with a mobile website to interact with the exhibits during and after the visit.

The visual language from the sub-logos for each of the disciplines was used throughout the exhibition for wayfinding, zoning and within the motion graphics.