The Challenge:
To create an engaging experiential marketing event under the Luminocity brand to showcase and demystify the faculty’s seven degrees and increase applications.
The Outcome:
The Luminocity exhibition design included a 4m tall light sculpture as signage, 42m of custom designed sculptural light tables to exhibit works and motion graphics on a large LED screen. The exhibition experience was supported with a mobile website to interact with the exhibits during and after the visit.
The visual language from the sub-logos for each of the disciplines was used throughout the exhibition for wayfinding, zoning and within the motion graphics.